Velco hires 138 for European communications 

The French e-bike connectivity pioneer continues its success story, and begins to strengthen its presence on the European stage.

Nantes, 15th January 2024 – Much like the smartphone, the smart bike will become the new standard in the future. And with its hardware and software products, Velco is profoundly changing mobility by offering solutions for all players in the bicycle industry: from manufacturers and brands, original equipment manufacturers (OEMs) and fleet operators, to service companies and, ultimately, all cyclists.

Velco is now putting its trust in the team at 138 Alternatives to raise its profile, both within the bicycle industry and beyond. "We are convinced that connected e-bikes will be indispensable in just a few years, similar to what has happened in the automotive industry. Working for Velco, one of the pioneers in this field, makes us particularly proud. Thanks to our increased work in the field of urban mobility, we are real experts in this area, and therefore Velco fits us like a glove," comments Philipp Reiff, Managing Director of 138 Alternatives.

"Since we filed our first patent in 2016, we have grown into an international team of over 40 people, and we recently signed contracts with our first three US brands. We are expecting equally large growth in Europe and with 138 Alternatives we have found the perfect partner for our media communication," says Estelle Monet, Communication Manager at Velco.

What is Velco?

Velco transforms the electric bike into a connected bike. The Velco IoT solutions (Internet Of Things) are integrated during the assembly of the e-bikes and then linked to the software suite. The devices are developed in France and manufactured in Europe (France and Portugal). Velco already works with several French brands, including Gaya Bike, Ultima Mobility and Nakamura, and is also the connectivity provider of the largest long-term e-bike hire fleet in Paris, Véligo, which has more than 20,000 e-bikes. Velco is now an official partner of Shimano and recently announced that it is able to couple with Shimano's EP6 and EP8 motors.

Features and functions of the app:

- Real-time detection of suspicious movements

- Real-time remote alarm triggering

- Real-time geolocation of the bike

- Remote switch-off

- Real-time information: battery life

- Ride statistics: kilometres traveled, average speed

- Maintenance alerts, advices and reminders

- Weather forecast for planning your journey (planned for 2024)

- Crash detection (planned for 2024)




Media contact:

Philipp Reiff

Creative Director & Co-Owner, Alternative 138 GmbH


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About 138 Alternatives

We are a communication and content production agency that connects the dots between brands and their consumers.  

138’s communication strengths lie in serving pan-European media channels – both special- and general interest – in the cycling, winter sports and travel industries. And with our long history of video production being channelled into creating high-quality, channel-specific social media edits, we can be relied on to produce content that will engage your audience.