IAA MOBILITY: What’s next?

First 2023 concept details announced after feedback evaluation

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Munich December 13, 2021 - After carefully evaluating the feedback from exhibitors and the cycling industry, we can announce the first concept details for IAA MOBILITY 2023.

In 2022, IAA MOBILITY also has some other interesting dates marked on its calendar: In the first quarter of the year a cycling industry round table will be hosted, plus the team is pleased to continue its involvement with the Bike Connection Demo supported by IAA MOBILITY. This will be hosted on June 17-18, 2022 in Andalo, Italy.

After the successful start - IAA MOBILITY 2023 optimizes its concept

In October 2021 all cycling exhibitors were asked to evaluate the first edition in an online survey. This feedback has been used to help improve the next IAA MOBILITY, which will be held in Munich from September 5-10, 2023. The following steps will be implemented to align the 2023 concept with the feedback from the industry:

  1. No separate halls for cycling brands, rather one big mobility cluster.
  2. There will be a mix of mobility segments (both on the trade fair ground and the inner city Open Spaces) meaning that cycling brands will be located directly next to automotive- and other mobility brands.
  3. Pre-built booths are no longer obligatory, yet still available. Individual booth construction will be possible.
  4. The main focus will remain on complete bike brands, but in 2023 more parts and accessories players will also be exhibiting.
  5. Not only consumer brands will be on display; manufacturers and suppliers will also be present. These will be located close to their general tech-, mobility- and automotive-counterparts.

Cycling Industry Round Table

Messe München will host an industry round table in Q1 2022, featuring workshops focussed on pain points and needs in relation to all B2B2C event platforms. The 2021 evaluation identified this as a valuable opportunity to continue strengthening the cycling industry’s presence at the tradeshow, and to finalize the 2023 IAA MOBILITY offering in detail by the end of Q2 2022. This event will be open for all interested cycling industry players, and the invite will be sent early 2022.

Jürgen Mindel, Managing Director German Association of the Automotive Industry is looking to the future with optimism: "Last September, the IAA MOBILITY proved that the future of mobility must be thought of in terms of all modes of transport. We are pleased that the bike area had such a great turnout at the premiere, both from visitors and the media. For the coming IAA MOBILITY in 2023, we want to further develop the experience for visitors in direct exchange with the exhibitors. We are already looking forward to this". ​

Tobias Gröber, Executive Director Business Unit Consumer Goods of Messe München points out: “2021 was a great start for the transformation of IAA into IAA MOBILITY. We are very happy that we were able to gather so many different stakeholders from the entire mobility sector. Some of them for the very first time. Yet we also know that we will have to continuously work on our offers, attract more mobility solutions and improve our platform according to the customer feedback. Mobility is a mega-trend and it is also clear that there is not a “one size fits all” solution".

To stay connected with our target audiences we have chosen to invite the cycling industry for a round table in early 2022, and in addition we will continue our support for the Bike Connection Demo in Italy. Feedback from our exhibiting partners will remain important to us on our journey towards IAA MOBILITY 2023.’’

For more information/to join IAA MOBILITY 2023, please contact Alexandra Denker, Cycling Category Manager at IAA MOBILITY: ​ [email protected]

Bike Connection Demo 2022 supported by IAA MOBILITY

Initially planned for summer 2021, the Bike Connection Demo supported by IAA MOBILITY will be hosted by Dolomiti Paganella Bike Park in Andalo, Italy on June 17-18, 2022.

The product focus in Andalo will mainly be on mountain-, gravel- and road-biking, but urban bikes and e-bikes will also be showcased.

On an exhibitor level, this participation is only offered to cycling industry players, including (but not limited to) brands offering complete bikes, components, accessories, softgoods or digital services.

The invitation is open to media representatives in the cycling-endemic sphere, special interest journalists from across Europe, plus selected North American editors.

‘’With Covid-19 preventing the event from taking place last year, we are excited to continue supporting a strong and experienced partner to host this event,’’ says Alexandra Denker, Cycling category Manager IAA MOBILITY

‘’So far, it’s the only B2B Media Test-Event on the calendar, with a focus on MTB, Gravel and Road, but of course Urban and E-Bikes are also part of it. We are thankful of IAA MOBILITY’s support and are excited to welcome a number of great brands,’’ says Giulio Neri, Bike Connection Agency.

Bike Connection Demo is supported by IAA MOBILITY.

Bike Connection Agency is the organiser and host of the event.

Key contacts are Giulio Neri and Simon Cittati. For more information on participation, connect via www.bikeconnectiondemo.com.

Danielle Reiff-Jongerius

General Manager, Alternative 138 GmbH

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