Contract with UCI Ends After Eight Successful Years

February 23, 2026, Munich, Germany – After eight years of close and successful collaboration, we announce that our contract with the UCI will not be renewed for the 2026 season. Since the beginning of our partnership in 2018, we have worked hand in hand with the organization to build, develop, and elevate its digital presence across major social media platforms.

Over the years, our team has attended multiple World Championships on-site to deliver premium coverage and worked remotely across international time zones, produced more than one thousand race highlights and generated millions of views and comments.

Zack Cooper, Digital Manager at UCI (until the end of 2023) comments: “We had a very successful collaboration with 138 Alternatives. Philipp and his team went above and beyond to ensure the content was both quality, and delivered on time. On top of their video production capabilities, their knowledge of cycling was second to none, which meant that the content produced was tailored to our audience’s needs and expectations. Creativeness, ability to take on board feedback, and adaptability were traits that defined 138 Alternatives: key elements to producing digital sports content.

We extend our sincere gratitude to the UCI Digital team, the athletes, producers, editors, social media managers, and every individual we had the honor of working with throughout this remarkable collaboration.

As this chapter comes to a close, we look forward to pursuing new and exciting projects. While the era of our partnership ends here, the experiences, achievements, and relationships built over these eight years will remain a valued part of our journey.

Philipp Reiff

General Manager, 138 Alternatives

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About 138 Alternatives

We are a communication and content production agency that connects the dots between brands and their consumers.  

138’s communication strengths lie in serving pan-European media channels – both special- and general interest – in the cycling, winter sports and travel industries. And with our long history of video production being channelled into creating high-quality, channel-specific social media edits, we can be relied on to produce content that will engage your audience. 


Contact

info@138alternatives.com

138alternatives.com